Contact
cindy@ledoniaconsulting.com
or
(630) 272-6960

Holiday Greetings!
We are in the midst of the holiday season with the snow and ice characterized by wintry weather. At Ledonia Consulting Inc. we hope your holidays are merry and safe and we extend our best wishes to you for a prosperous new year.

2007 in Retrospect
As the calendar year for 2007 comes to a close, many of us are starting to collect our records for tax preparation. This yearly activity gives us the opportunity to review the results of marketing decisions made last year and how they may have affected our business this calendar year. It allows us to then update our marketing plan for the future year we face with these results in mind.

As you reflect on your marketing approach for 2008, be sure to enable your website to work for your business by including the website URL on your printed materials and advertisements. This will help to drive potential clients to your website where information is available 24/7. Coupons for price reductions in your services or products can be added to your website to further encourage clients to visit. These coupons can be featured in a printed flyer or in an advertisement you place elsewhere with a statement that the coupon is also available on your website.

Tracking Technique
It is possible to track the number of unique visitors to your website, what days during the month show the heaviest volume, and what pages are usually viewed. These statistics are available and may be part of the service package provided by your website hosting provider or may require an upgrade to your account.

Website tracking information may help you determine the effectiveness of a new marketing campaign that encourages potential clients to access your website. If you attended professional meetings where you handed out business cards containing your website address or conducted an advertising campaign, you can check if there is a spike in visits to your website corresponding to these activity dates.